16th AIAI 2020, 5 -7 June 2020, Greece

The Converging Triangle Of Cultural Content, Cognitive Science, and Behavioral Economics

Georgios Drakopoulos, Ioanna Giannoukou, Phivos Mylonas, Spyros Sioutas


  How online cultural content is chosen based on conscious or subconscious criteria is an central question across a broad spectrum of sciences and for the entertainment industry, including content providers and distributors. To this end, a number of tailored analytics forming the backbone of recommendation engines specialized for retrieving cultural content are proposed. Their strength derives directly from well-established principles of cognitive science and behavioral economics, both scientific fields exploring aspects of human decision making. Another novel contribution of this conference paper is that these analytics are implemented in Neo4j expressed as Cypher queries. Various aspects of the cultural content and digital consumers can be naturally represented by appropriately configured vertices, whereas edges represent various connections indicating content delivery preferences. Early experiments conducted over a synthetic dataset mimicking the distributions of preferences and ratings of well-known movie datasets are encouraging as the proposed analytics outperformed the baseline of a multilayer feedforward neural network of various configurations. The synthetic dataset contains enriched preferences of mobile digital consumers of cultural content regarding literature of the Greek region of Ionian Islands.  

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