|To ensure high Quality of Experience (QoE) for end users, many media applications require significant quantities of computing and network resources, making their realization challenging in resource constrained environments. In this paper, we present the approach of the 5G-MEDIA project, providing an integrated programmable service platform for the development, design and operations of media applications in 5G networks, facilitating media service management across the service life cycle. The platform offers tools to service developers for efficient development, testing and continuous correction of services. One step further, it provides a service virtualization platform offering horizontal services, such as a Media Service Catalogue and accounting services, as well as optimization mechanisms to flexibly adapt service operations to dynamic conditions with efficient use of infrastructure resources. The paper outlines three use cases where the platform was tested and validated.|
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